The story of Klothestore......
which is an e-commerce website specialising in T-shirts, began with a vision to redefine online shopping for casual wear. It all started with a group of individuals who recognised the need for a platform that delivered high-quality, trendy T-shirts directly to customers' doorsteps.
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Services- User Experience Design, Visual Design
Client- Klothestore
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Creating
designs for mobile and web platforms for an innovative e-commerce platform specialising in T-shirts. The idea was to create an immersive digital environment where users can seamlessly explore an extensive collection of T-shirt styles, discover new trends, and make purchases with ease.
Goal
To develop immersive and intuitive web and mobile application designs for Klothestore to enhance usability, increase engagement, and drive conversion rates.
Timeline
I created a timeline that would accomplish the goal and complete the project in an agile manner while adhering to the steps of the design process, bearing in mind the tight project deadline.
User personas
Empathy mapping
User journey map
3 weeks
Ideations
Visual Design
2 weeks
User Personas
Dipali Gupta
Digital Marketer, 23 years, Female
" In the midst of my busy schedule, I just want to find a comfy yet stylish tee without spending hours scrolling and worrying about sizing. "
Goals
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Seeks effortless browsing to find comfortable yet stylish T-shirts.
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Prefers clear product descriptions and sizing guides for confident purchases.
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Prefers the ability to filter and sort products.
Pain points
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Overwhelmed by the sheer number of options, leading to decision fatigue.
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Uncertainty about the accuracy of sizing charts, leading to hesitation in making a purchase.
Personality
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Leads a busy lifestyle balancing work, family, and personal interests.
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Values comfort and low pricing in clothing choices.
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Shops online for convenience and time-saving benefits.
Motivations
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Convenience
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Accessibility
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Cost
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Dev Joshi
Software Developer, 25 years, Male
" I'm always on the hunt for the trendiest styles that set me apart from the crowd, but navigating through countless options is a struggle. "
Goals
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Wants a seamless and visually appealing mobile shopping experience.
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Looks for personalised recommendations based on his style and preferences.
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Seeks easy navigation and quick checkout options.
Pain points
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Not able to find the perfect fit and designs in the shops.
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Good fabric clothes are too expensive.
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Not being able to place an order for customised clothing designs like his favourite anime.
People are looking for meaningful conversations and connections
Users expressed a desire for Engaging Activities during the early stages of bonding.
People encountered various fake profiles and had privacy concerns
Empathy Map
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Personality
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Fashion-forward individual who keeps up with the latest trends.
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Enjoys browsing through various styles and designs to find unique T-shirts.
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Prefers mobile shopping for its convenience and accessibility.
Motivations
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Fast fashion
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Quality
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Choices
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What he
Says
What he
Does
What he
Feels
"I need something easy to throw on for my busy days."
"I wonder if this shirt will be as soft as it looks."
"I hope I can trust the sizing chart."
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Overwhelmed by the abundance of options.
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Anxious about making the right choice without trying it on first.
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Excited when finding a comfortable yet stylish option.
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Scans through product descriptions and reviews for reassurance.
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Filters search results to prioritize comfort.
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Utilizes size charts and measurements to make informed decisions.
"I just want to find something comfortable to wear without spending hours searching."
"I wish online shopping was less overwhelming."
"I hope the size I choose fits me well."
What he
Thinks
Gain
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Finds relief in discovering a comfortable and stylish T-shirt.
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Appreciates hassle-free returns and exchanges.
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Feels confident in his purchase knowing it will fit well and suit his needs.
Pain
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Decision fatigue from sorting through numerous options.
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Concerns about ordering the wrong size.
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Frustration with inconsistent sizing across different brands.
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Not having much options for trendy t-shirts.
User Journey Map
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Ideations
Visual Design
