Branding and Packaging design for Homemade Food Venture

Anupama's Kitchen, a homegrown food venture, brings the essence of homemade food to the table. I worked on Anupama's Kitchen's branding, which attempted to inspire a warm sense of familiarity, as  if stepping into a cherished family gathering. Every component of the logo, including the "belan" (oh, the familiar rolling pin! ), "house," and "fork-spoon" symbols, as well as the colours chosen, speak of cosiness, togetherness, and the genuine care put into every dish. The branding creates a sensory journey that connects customers to cherished memories of homemade meals, kindling a sense of trust and authenticity that makes Anupama's Kitchen not just a food venture, but a treasured part of their culinary story.